The soft adult contemporary music replaced a generally more neutral rock “n” roll playlist. Revamped ProgrammingĪfter Heart launched in London in August 1995, their radio shows took on a slightly different format. Millions of daily listeners joined Heart for the soft adult contemporary music, and in 1995 Heart FM started test transmissions in London, using frequency 106.2. The History Of Heart FMįormed in the West Midlands and transmitting on the 100.7 FM frequency, Heart FM became the third independent radio station to provide a regional service. All of these stations broadcast from Heart’s Headquarters in Leicester Square. There are also five spin offs of Heart’s national show Heart Dance, Heart UK (formerly Heart extra), Heart 70s, Heart 80s, Heart 90s. The core audience of Heart radio is aged between 25-44 and come from a variety of different backgrounds. Ten of these stations are owned by Global, and three are controlled by franchise agreements. They also broadcast a mix of local and national programming.

Owned by the British media company, Global, The Heart Radio Network consists of 13 local stations in the UK. Not forgetting the witty banter from the hosts and celebrity guests! What Is Heart FM? The station which began broadcasting in 1994, and is now well known for its soft, relaxing music. Now the most popular commercial radio station in the UK, Heart FM is the station many turn to for its “feel good” music.

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